The power of branding.

Do you ever buy an airticket, board an aircraft and all you can think about is your destination? You don’t really give a damn which carrier you are sitting in.. and you probably don’t care.

The amazing thing about Singapore Airlines is that they have little ways to remind you who you are flying with.

I drank the last bit of my drink on our way back to Auckland and saw the logo at the bottom of the glass!

How cool.. yet another marvellous branding idea of our national carrier. I’m always so proud of them.